Field guides for market organizers.

Real playbooks from running Sunny's Markets and building Tentpole. No fluff, no listicles, no engagement bait.

Recently published

AI · 15 min read

How AI runs your market: every job AI takes off your plate

Every job AI does at Tentpole, what it replaces, and how much time it saves — 13-19 hours per week.

Comparison · 10 min read

The best farmers market software in 2026 — an honest comparison

Tentpole, Eventeny, ManageMyMarket, Marketwurks, MarketSpread. Who's actually right for what kind of market.

How-to · 12 min read

How to start a farmers market from scratch

Venue, vendors, permits, insurance, marketing, the first 90 days. The order to do it in.

Operations · 9 min read

How to recruit (and keep) great vendors

Where to find vendors, the pitch that actually works, the 7-day retention cycle.

Pricing · 8 min read

Booth fee pricing: what to actually charge

The framework I use, the real numbers from Sunny's Markets, when to discount.

Operations · 7 min read

Writing vendor rules that vendors actually read

The three-page rule, the four rules that matter most, and how to make them stick.

Operations · 7 min read

Market insurance 101 for organizers

General liability, vendor COI requirements, typical costs, and the five mistakes to avoid.

Holiday · 9 min read

The holiday market playbook: how to sell out

12-week timeline, vendor mix, premium pricing, the five things that make or break it.

Free templates

25 free AI prompts (ChatGPT / Claude / Gemini)

Tested at Sunny's Markets. Email-gated, yours forever.

Vendor application template

Editable + printable. Just need your email.

Vendor agreement template

Plain-language, organizer-tested.

Booth layout template

32-booth template with category clustering.

Market day checklist

From night-before through 24-hours-after.